SPORTSGIRL PACKAGING

As part of a collaborative project between Sportsgirl and RMIT, I had the opportunity to create packaging designs for two products within their Beauty and Gift range. I selected three packages for the About Gloss lip product and another three for their DIY Macrame Kit. While there wasn’t a specific rationale behind choosing these particular items, I was drawn to the creative possibilities they presented.

The overarching inspiration for all six designs is the ocean and its waves—an immediate association I have with summer. This connection is a bit of a stretch to call personal, but I spent two summers working at a beach bar, and those memories of sun, sea, and sand influenced the visual direction.

This project was a rewarding exercise in balancing thematic consistency with playful variation, allowing me to explore how simple design elements like shape and colour can evoke different moods while remaining cohesive across a product line.

Final 6

Initial Sketches

Concept Presentation

Starting with a base palette of blues and bubble-like shapes to evoke the feeling of water, I aimed to create a fresh and lively look that would resonate with the product’s summer vibe. To add variation while maintaining consistency across the series, I explored alternative colour schemes and motifs for the remaining packages.

For the red packaging, I replaced the bubbles with flower shapes, introducing a softer and floral element. I hear you, “but flowers are spring!” Sure, but who doesnt like a floral scent?

For the purple packaging, I incorporated star shapes, creating a dreamy, night-sky aesthetic that adds depth and contrast to the collection. Because summer, at least from my experience, is the best weather to go star gazing, as you have a clearer view.

For this project, I began by using Fantastic Folds to generate a precise 3D structural model of the packaging design. This tool allowed me to accurately visualize the dieline and folding mechanisms, ensuring the design was both functional and production-ready.

Once the 3D model was created, I imported it into Adobe Dimension, where I applied custom graphics, textures, and lighting to create a photorealistic product display. This process not only enhanced the visual presentation of the packaging but also allowed me to showcase the design in a real-world context.

Animation of About Gloss packaging, made with Fantastic Fold.

About Gloss only.

DIY Macrame Kit only.

DIY Macrame Kit Ad

The macrame kit was developed directly within Adobe Dimension, creating custom-built cylindrical shapes to construct original 3D models. Once the foundational models were complete, I applied my designs and materials to enhance realism and align with the visual aesthetics of the overall presentation. This approach allowed for full creative control over both form and finish, resulting in a cohesive and visually compelling digital representation of the kit.

Billboard

Final